Considerations

FOUNDATION

Considerations began as a passion project – a desire to share in human experience through writing and storytelling. These are the modes through which we learn from others and about others. Sharing human experience and perspective is the force that changes us and allows us to experience something beyond the daily monotony. Considerations creates a space to do so.

TARGET MARKET
Considerations appeals to educated young adults (25-35) who enjoy new ideas and good conversation. They are likely interested in sports, politics and social issues that are pressing to their time and generation. They enjoy learning and value challenging their perspective.

TONE
CLEAN .  CONFIDENT .  COOL .  RELAXED
 
BEHIND THE LOGO

When we consider something we create space for it – opening our mind to new possibility and to the experience of others. The brand concept for Considerations is founded on this open space. The letter “C” in the logo mark naturally creates a half-enclosed space within its form. There is simplicity and boldness in color choice and font to compliment the negative space in the understated “C”, and the text “Considerations” curves around the mark to replicate its shape and to give a nod to the patch-like design of breweries or sports teams that fed the brand inspiration.